Comments on: Building your client base at Fan conventions. http://bookshopblog.com/2007/11/06/building-your-client-base-at-fan-conventions/ ...to help you be a better bookseller Wed, 10 Mar 2010 23:26:25 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: dex http://bookshopblog.com/2007/11/06/building-your-client-base-at-fan-conventions/comment-page-1/#comment-2636 dex Sat, 10 Jan 2009 20:23:33 +0000 http://bookshopblog.com/2007/11/06/building-your-client-base-at-fan-conventions/#comment-2636 Good stuff and good points given Good stuff and good points given

]]> By: Trade show displays King99 http://bookshopblog.com/2007/11/06/building-your-client-base-at-fan-conventions/comment-page-1/#comment-1995 Trade show displays King99 Mon, 05 May 2008 17:36:11 +0000 http://bookshopblog.com/2007/11/06/building-your-client-base-at-fan-conventions/#comment-1995 The author brings up some good points about the costs of conventions. You need to do your research and ensure that the benefits of participating in the convention outweighs the costs. If your a small book retailer or publisher then you obviously can't target the big conventions since they'll be out of your budget. This article describes some great ways to reap the benefits of conventions without having to make a large investment. Others include potentially sharing a booth (have personally seen this on several occasions) or you could rent a display booth to help cut down the costs. Bottom line is conventions can be extremely beneficial for attracting customers and fans but you need to ensure that the benefits of acquiring these new customers/clients/fans outweighs the costs of participating in the convention. The author brings up some good points about the costs of conventions. You need to do your research and ensure that the benefits of participating in the convention outweighs the costs. If your a small book retailer or publisher then you obviously can’t target the big conventions since they’ll be out of your budget. This article describes some great ways to reap the benefits of conventions without having to make a large investment. Others include potentially sharing a booth (have personally seen this on several occasions) or you could rent a display booth to help cut down the costs.

Bottom line is conventions can be extremely beneficial for attracting customers and fans but you need to ensure that the benefits of acquiring these new customers/clients/fans outweighs the costs of participating in the convention.

]]> By: A Darn Good Look At The BookShop Blog | Darn Good Reviews http://bookshopblog.com/2007/11/06/building-your-client-base-at-fan-conventions/comment-page-1/#comment-1195 A Darn Good Look At The BookShop Blog | Darn Good Reviews Thu, 06 Mar 2008 05:24:24 +0000 http://bookshopblog.com/2007/11/06/building-your-client-base-at-fan-conventions/#comment-1195 [...] more indepth look at the category of marketing ideas shows some interesting tips like building your client base at fan conventions, the attraction of a newsletter, and keyword [...] [...] more indepth look at the category of marketing ideas shows some interesting tips like building your client base at fan conventions, the attraction of a newsletter, and keyword [...]

]]> By: File 770 » Blog Archive » Mirror on the Wall http://bookshopblog.com/2007/11/06/building-your-client-base-at-fan-conventions/comment-page-1/#comment-1007 File 770 » Blog Archive » Mirror on the Wall Sun, 24 Feb 2008 04:21:08 +0000 http://bookshopblog.com/2007/11/06/building-your-client-base-at-fan-conventions/#comment-1007 [...] to “see ourselves as others see us” in this post to a bookseller’s blog titled “Building Your Client Base at Fan Conventions.” The sensible advice by Nora of Rainy Day Paperback in Connecticut includes: If you make money at [...] [...] to “see ourselves as others see us” in this post to a bookseller’s blog titled “Building Your Client Base at Fan Conventions.” The sensible advice by Nora of Rainy Day Paperback in Connecticut includes: If you make money at [...]

]]> By: Have You Planogrammed Lately? : Bookshop Blog...to help you be a better bookseller http://bookshopblog.com/2007/11/06/building-your-client-base-at-fan-conventions/comment-page-1/#comment-325 Have You Planogrammed Lately? : Bookshop Blog...to help you be a better bookseller Thu, 06 Dec 2007 21:23:49 +0000 http://bookshopblog.com/2007/11/06/building-your-client-base-at-fan-conventions/#comment-325 [...] Other Posts by Nora Killing Sections | Building your client base at Fan Conventions [...] [...] Other Posts by Nora Killing Sections | Building your client base at Fan Conventions [...]

]]> By: Nora http://bookshopblog.com/2007/11/06/building-your-client-base-at-fan-conventions/comment-page-1/#comment-191 Nora Sun, 11 Nov 2007 03:31:05 +0000 http://bookshopblog.com/2007/11/06/building-your-client-base-at-fan-conventions/#comment-191 And here's some photos from the convention. http://s15.photobucket.com/albums/a400/fenrislorsrai/furfright2007/ And here's some pictures specifically of the dealers area: http://i15.photobucket.com/albums/a400/fenrislorsrai/furfright2007/dealerdungeon.jpg http://i15.photobucket.com/albums/a400/fenrislorsrai/furfright2007/parade5.jpg http://i15.photobucket.com/albums/a400/fenrislorsrai/furfright2007/wallofplush.jpg Some shoppers: http://i15.photobucket.com/albums/a400/fenrislorsrai/furfright2007/coatsandtails.jpg And here’s some photos from the convention.
http://s15.photobucket.com/albums/a400/fenrislorsrai/furfright2007/

And here’s some pictures specifically of the dealers area:
http://i15.photobucket.com/albums/a400/fenrislorsrai/furfright2007/dealerdungeon.jpg
http://i15.photobucket.com/albums/a400/fenrislorsrai/furfright2007/parade5.jpg
http://i15.photobucket.com/albums/a400/fenrislorsrai/furfright2007/wallofplush.jpg

Some shoppers:
http://i15.photobucket.com/albums/a400/fenrislorsrai/furfright2007/coatsandtails.jpg

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